Falken Tyres set for European handball debut and receive fully integrated partnership package at Men’s EHF EURO 2022 in Hungary and Slovakia.
The European Handball Federation is delighted to announce that Falken Tyres Europe GmbH one of the biggest tyre manufacturers in Europe – has become an official partner of the Men’s EHF EURO 2022 tournament.
It will be the first time that Falken has partnered with European handball, and as part of the deal – one brokered by Infront and DAZN Group, the EHF’S media and marketing partners – they will benefit from a tailor-made, 360-degree partner package.
The package includes Falken branding being visible on LED boards at each of the 65 EHF EURO matches, on two floor stickers in the penalty areas at each arena and a static board.
In addition to the in-arena presence, Falken Tyres branding will also be prominent during broadcasts. Falken’s name and logo will adorn the EHF’s digital channels, where it will be the presenter of the top goal scorer, featuring on pre-rolls on EHFTV, highlights online and on branded social media posts.
Infront and DAZN’s 10-year exclusive media and marketing partnership with EHF and EHFM launched in July 2020 to unlock new commercial opportunities and drive operational excellence for all EHF competitions, across production, digital marketing, media rights and sponsorship sales.
Martin Hausleitner, EHF Secretary General: “It is our pleasure to be able to welcome a new name into the European handball family, we are thrilled to have Falken Tyres on board for Men’s EHF EURO 2022. Falken’s interest in adding its name as a partner to our flagship national team competition is further evidence of handball’s appeal across the continent and we are looking forward to seeing its name in lights during the competition throughout January.”
Markus Bögner, COO and President of Falken Tyre Europe GmbH: “We are delighted to partner with the 2022 Men’s EHF EURO competition. Handball has a strong following with passionate fans across Europe, and we feel that by having a presence at the EHF’s premier tournament we can align our fanbases and showcase Falken to a new audience.”
Julien Ternisien, Infront Senior Vice President Summer Sports: “Infront wanted to create a tailor-made package for Falken Tyres and we understood the main aim for them was to reach fans. The wide range of digital, broadcast and on-site activation points we are jointly providing with the EHF will positively engage those taking in the action both at the venue and from home.”
About Falken Tyres Falken Tyre Europe GmbH is the European affiliate of Japanese tyre manufacturer Sumitomo Rubber Industries Ltd. (SRI); with more than 39,298 employees, it is the fifth largest tyre manufacturer worldwide. In 2001 and 2014 SRI was selected to appear in the Thomson Reuters ‘Top 100 Global Innovators’ list of the world’s most pioneering companies. From its location in Offenbach, Main, the company markets and sells a complete tyre portfolio for passenger cars, light trucks, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. All Falken factories comply with the ISO 9001, IATF 16949 as well as environmental standard ISO14001. Developed and tested in the world’s most demanding racing series, Falken tyres provide maximum driving pleasure. The Falken brand is involved in exciting and high technology platforms such as motorsport with two identically constricted Porsche 911 GT3 R, at the BORUSSIA PARK stadium, which is the stadium of Bundesliga club Borussia Mönchengladbach.
About the EHF The European Handball Federation (EHF) is the governing body for handball in Europe. With 50 member federations and two associated federations, the EHF is responsible for a wide range of tasks and activities from promotion, development and education through to the organisation of high profile competitions and events including the EHF EURO and EHF Champions League. The headquarters of the federation and its marketing subsidiary, EHF Marketing GmbH, are in Vienna, Austria.
About Infront
Founded in 2003 and headquartered in Zug, Switzerland, Infront is a global leader in shaping the future of sports as one of the true unifying forces in the world.It evolves both established and emerging spectator and participation sports. It engages and attracts fans and participants across the world and across channels. It boosts reach, revenues, and customer value through its expert team, innovative services, and solutions.
Around 1,000 experts working from 44 offices across 17 countries ensure that Infront is equipped to offer everything an event or commercial partner needs to be successful — be it innovative digital solutions, world class event operations, international media rights distribution, sponsorship sales and activations, or cutting-edge media production.
About DAZN Group
DAZN Group is one of the fastest growing sports media companies in the world. Headquartered in the UK and with employees in over 25 countries, our businesses touch every aspect of the way fans engage with sports; from production, through to content distribution and commercialisation. DAZN Group is home to DAZN, the leading global sport destination, as well as the popular sport portal, DAZN News. DAZN is leading the charge to give sports fans around the world access to sport anytime, anywhere. DAZN provides affordable access on most connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles. DAZN is now live in more than 200 countries and territories after first launching in Germany, Austria, Switzerland and Japan in 2016.
Source: EHF Media