The Director-General of the National Sports Authority (NSA), Yaw Ampofo Ankrah, has described the media as a critical strategic partner in the establishment of the NSA Talent Bank, as Ghana moves to strengthen grassroots sports development through the upcoming Constituency Games.
Mr Ampofo Ankrah made the remarks on Friday, August 21, 2026, during a media engagement organised by the Resource Mobilisation and Partnership Committee (RMPC) of the NSA at the ESP Hotel in Labone, Accra.
The engagement was held to brief the media on the vision behind the Constituency Games and to deepen collaboration with journalists and media organisations ahead of the nationwide sporting initiative.
According to the NSA Director-General, the media will play a crucial role in identifying and promoting talented young athletes from communities across the country.
“The media will be key strategic partners in the establishment of the NSA Talent Bank,” Mr Ampofo Ankrah said.
He explained that the proposed Talent Bank would form part of efforts to create a structured system for discovering, documenting, developing and supporting promising athletes from the grassroots.
The initiative is expected to provide the NSA with a database of emerging talents identified through sporting activities at the constituency and community levels, allowing promising athletes to be tracked and given the necessary opportunities to progress.
Mr Ampofo Ankrah stressed that the media’s reach across Ghana makes it an important partner in bringing attention to young talents who may otherwise go unnoticed.
He said effective media coverage of the Constituency Games would not only promote the competitions but also help tell the stories of athletes, communities and emerging sporting prospects.
The Constituency Games are designed to bring structured sporting competitions to every constituency across Ghana, while creating a pathway for talent identification and development from the community level through to national and international competition.
The NSA believes the initiative can help decentralise sports development and provide more young people with opportunities to participate in organised sporting activities.
The RMPC’s engagement with the media was therefore aimed at building a strong partnership ahead of the Games, while highlighting the importance of resource mobilisation and stakeholder support in making the initiative sustainable.
The committee called for greater collaboration among the NSA, media, corporate organisations, traditional authorities, political and community stakeholders to ensure the Games achieve their intended objectives.
With the media expected to serve as a major partner in the process, the NSA is hopeful that extensive coverage of the Constituency Games will help generate public interest, attract investment and uncover the next generation of Ghanaian sporting talents.
The Friday engagement at the ESP Hotel marked another step towards building stakeholder support for the Constituency Games and the NSA’s broader ambition of creating a sustainable grassroots-to-elite pathway for sports development in Ghana.